How Exotel Lowered Cloud Costs & Improved Platform Stability

Overview

Exotel is an Indian cloud communications platform operating at enterprise scale. They process billions of annual interactions. To support this rapid growth, the company needed to resolve database capacity constraints that threatened platform stability. Partnering with Mydbops, Exotel modernized its data architecture to secure cost-effective scaling, eliminate system performance risks, and ensure uninterrupted daily operations for thousands of enterprise clients.
57%
Storage Reduction
Active database size shrank from 14TB to a lean 6TB
45%
Lower CPU Overhead
CPU consumption during db writes dropped.
4X
Write Performance
Enabled through parallel and crash-safe replication setups.
5X
Data Handling
Overall improvement in managing massive growing datasets.
MySQL
Consulting Services

About

Exotel is a secure and reliable business communication platform on the cloud. Designed to be simple to set up with no additional physical infrastructure or equipment required, it allows sales and support teams to work productively from any location. Exotel serves over 7000 enterprise clients and processes over 25 billion customer interactions annually across Asia, the Middle East, and Africa, solidifying its position as one of the largest cloud communication networks in the region.
★★★★★
Deployment Type
Database Stack
Outcome
Cloud-Based Deployment
MySQL, ProxySQL, Native Replication
57% Storage Reduction & 45% CPU Load Relief
Deployment Type
Cloud-Based Deployment
Database Stack
MySQL, ProxySQL, Native Replication
Outcome
57% Storage Reduction & 45% CPU Load Relief

Business Challenges

Overview
As Exotel’s call and messaging volumes grew, their core database environment faced critical scalability bottlenecks:

Approaching Infrastructure Thresholds: The database size swelled to nearly 14 TB, reaching the physical storage limits of their AWS EC2 instances.

Severe Resource Strains: High-frequency write operations caused heavy CPU spikes, limiting the system’s processing headroom.

Query Latency: Overloaded tables resulted in slower query responses, threatening the speed and reliability of the platform's user-facing services.

Lack of Automated Scale:The team lacked an automated system to manage long-term database growth while maintaining continuous database stability.

Goals
The key objectives the client was aiming to achieve:

Build a structured partition model to automatically archive historical data to cost-effective AWS S3 storage.

Lower CPU utilization on write operations to ensure predictable performance.

Transition the legacy database version to a modern, supported release to enable parallel database replication without service interruption.

Risks if Not Addressed
If left unresolved, these challenges posed serious risks

Risks & Impact if Not Addressed

Performance Issues

Without resolving replication lag and fragmented tables, query performance would continue to degrade, leading to a frustrating customer experience during peak hours.

Business Continuity Risks

Non-standardized backup policies increased the risk of data loss and prolonged outages, potentially disrupting thousands of orders in real-time.

Revenue Loss

Poor performance and downtime during peak times directly impacted Swiggy’s ability to fulfill customer demand, resulting in lost revenue and dissatisfied users.

Escalating Costs

Continued reliance on oversized, under-optimized infrastructure would lead to unnecessary monthly spend, straining the company’s profitability.

Developer Inefficiency

Lack of a stable and scalable database foundation meant developers spent significant time firefighting performance issues instead of innovating on features.

Performance Issues: Replication lag and fragmentation slow order searches and transactions.
Business Continuity Risks: Non-standardized backups mean longer recovery times and higher data-loss risk.
Revenue Loss: Slow page loads or timeouts during peak hours lead to failed checkouts.
Escalating Costs: Over provisioned, under-optimized servers strain profitability
Developer Inefficiency: Engineers spend more time firefighting than building new features
Goals
The key objectives the client was aiming to achieve:
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[Goal 1]
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[Goal 1]
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[Goal 1]

Solution Provided by Mydbops

To resolve these challenges, Mydbops consulting engineers implemented a staged database optimization plan:
Workload-Aware Partitioning:

Designed and executed a custom database partitioning approach to separate active data from historical records.

Database Version Modernization:

Upgraded the core database environment from MySQL 5.5 to the latest stable release. This allowed the platform to leverage advanced parallel and crash-safe replication capabilities.

Automated Data Tiering Lifecycle

1
Enterprise Traffic

Incoming writes managed securely by high-availability routing layers.

2
Active Local DB

Fast read/write transactions executed inside optimized 6 TB database instances.

3
Automated Partitioning

Historical records segmented and flagged systematically for archiving.

4
AWS S3 Cold Storage

Archived database slices moved off-server, freeing 8 TB of active storage space.

Zero-Downtime Database Cutover:

All structural database changes were completed on a parallel environment. The final cutover to the new system was executed with minimal downtime, protecting business continuity.

End-to-End Monitoring:

Deployed Prometheus and Grafana dashboards to monitor internal database performance and prevent operational issues.

Operational Infrastructure Transition

Previous State

Scaling Bottlenecks

  • 14 TB Active Footprint: Storage limits approaching full capacity on cloud instances.
  • High CPU Load on Writes: Heavy write queries causing severe resource spikes during peak traffic.
  • Response Latency: Bulk data sizes creating slower queries and risking agent delay.
Optimized State

Efficient & Auto-Scaling

  • 6 TB Managed Footprint: Legacy records archived automatically to secure, low-cost S3 buckets.
  • 45% CPU Utilization Relief: Upgraded replication handles transaction loads easily.
  • Faster Query Times: Leaner database design boosts operational responsiveness.

Results and Impact

Key Outcomes
Significant Storage Savings: 

Archiving historical partition files directly to AWS S3 reduced the active database footprint by 57% (down to 6TB from 14TB), eliminating the risk of hitting EC2 storage limits and optimizing long-term hosting expenses.

Improved System Stability:

Slashing database CPU consumption by 45% cleared processing queues, ensuring the platform remains stable during unexpected call traffic spikes.

Resource Optimization Breakdown

Active Database Storage Size
Previous Dataset Size 14 TB
Optimized Active Size 6 TB (57% Reduction)
Server CPU Load During Peak Writes
Legacy Query Architecture 100% Load Baseline
Optimized Architecture 55% Load (45% Resource Savings)
Before Optimization
After Mydbops Alignment
✅ Faster Response Times:

By organizing active data into lean, partitioned sets, query response times improved, allowing internal teams and support agents to pull up records faster.

Protected Against Vendor Lock-In:

By optimizing the open-source MySQL and ProxySQL stack, the team achieved a 4X write performance boost and a 5X improvement in data handling capacity without committing to expensive proprietary database vendors.

Scaling to 25 Billion Conversations

Exotel manages cloud communications for over 7000 enterprise customers, orchestrating over 25 billion customer interactions annually. As transaction volumes soared, their primary database grew to nearly 14 TB, hitting the physical limits of their cloud servers. This data strain caused severe CPU load during peak hours, threatening the fast, dependable query response times required to support global business communications. To sustain momentum, Exotel needed a long-term scaling strategy that avoided expensive hardware upgrades or proprietary software lock-in.

The Mydbops Partnership: Collaborative Growth

Exotel partnered with Mydbops, integrating database consultants directly into their workflow. Acting as a remote extension of the team, Mydbops designed an automated partitioning lifecycle, moving older records to cost-effective S3 storage and safely shrinking the active database size to a lean 6 TB. By upgrading the core architecture in a parallel environment, they managed the final cutover with minimal downtime. Mydbops continues to support Exotel with 24/7 remote DBA services and real-time monitoring, ensuring a highly available platform ready to absorb future global growth.

Is your business facing data growth and scaling bottlenecks?

Partner with our remote database experts to optimize your performance, reduce infrastructure costs, and keep your business running smoothly without proprietary vendor lock-in.

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